The company has employed and adopted various methods and approaches some of which are highlighted below;
The Ansoff Growth Strategy Matrix is a marketing tool used to assess the growth opportunities available to a company. It is named after Russian-American mathematician and economist Igor Ansoff, who introduced the concept in his 1957 article “Strategies for Diversification” published in the Harvard Business Review. The matrix is a 2×2 grid that plots the company’s current products and markets against potential new products and markets, resulting in four distinct growth strategies
A Business-to-Business (B2B) model refers to a type of commerce transaction where businesses sell products or services to other businesses rather than to consumers. This model involves companies engaging in transactions with one another, such as manufacturers selling products to wholesalers or businesses purchasing services from other businesses. B2B transactions are typically characterized by larger order quantities, longer sales cycles, and more complex pricing structures compared to Business-to-Consumer (B2C) transactions.